Brief
Pacific Dawn Productions is a new venture from an experienced immersive-events producer. I guided the early-stage brand build from defining the visual direction to ensuring it aligned with the company’s mission, vision, and business plan.
We developed a color palette and logo, then moved into brand positioning and differentiation. Through a collaborative processing using mockups, the owner could clearly see how the brand would show up in-market and carve out a distinct space within the category.
“ Mike was so helpful with the creation of my site and logo for Pacific Dawn Productions. I gave him my idea board and he was able to seamlessly utilize the color scheme and aesthetic I was targeting. He asked a variety of questions aimed at creating the best kind of site for my new venture. When I couldn’t quite get my logo design just right, Mike blew me away with multiple varieties that perfectly encapsulated my vision. Mike Tobias is hands down the way to go if you’re looking to build a site and/or logo. ”
My Services
Here’s how I helped Pacific Dawn Productions:
- Business and Brand Consulting
- Visual Design
- Logo Design & Tagline Creation
- Squarespace Build and Configuration